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The consumer appetite for mushrooms of all kinds, magic and otherwise, is booming and shows no signs of slowing down. The mini-economies generated by these different mushroom sectors are nothing short of staggering: • Psychedelic mushrooms, a.k.a. magic mushrooms: While exact estimates are (understandably) hard to come by, the American …

As many people step back and wonder why art-centric non-fungible tokens (NFTs) such as Bored Apes are demanding such a high ticket price, the answer is quite logical. Yes, the creative designs are getting more intricate and original, yet the real value-add is found on the backend of such anomalies. …

The world is transforming before our eyes due to the emergence of Web3 technologies. In addition to the movement toward decentralization, these groundbreaking efforts include artificial intelligence, virtual reality, augmented reality, extended reality, metaverse infrastructure, NFTs and the intertwining of each. When it comes to artists and musicians, perhaps the …

Social equity in cannabis is having a resurgent moment, with recently legalized states like New York learning from the mistakes of earlier programs and finally giving social equity its proper due. However, despite good intentions, most would agree that the social equity programs currently instituted have largely been underwhelming and …

Mergers and acquisitions (M&As) are defining the moment in legal cannabis — but bringing a new company into the house doesn’t always mean instant success. As cannabis companies continue to merge and grow, it’s become increasingly important to manage the supply chain. As the co-founder of a SaaS platform for …

We know that spending dedicated time actually thinking about a problem often leads to some great results. We also know that crafting unique and creative solutions for our challenges can drive wonderful business growth. Then why don’t people spend more time on deep thinking? And how can you get started …

Given that the cannabis market is new to consumers and policymakers in a regulatory sense, proper marketing will be crucial in building the next Marlboro or Coors as the industry evolves. Cannabis businesses and brands have to create a bonding relationship with novice consumers. But how do you land the …

The pandemic brought us all personal uncertainty and questions around the professional work we do. We all went from “happy to be home” with many citing the opportunity to start families, many with puppies, and having more control of our day-to-day schedule, to feelings of burnout and confusion around how …

Maybe the word “gratitude” or words “entertainment industry” caught your eye. Or maybe the phrase “gratitude in the entertainment industry” was shocking and too much to pass up while you chuckled suspiciously at the title and the notion. But we often forget how the power of gratitude can open doors. …

I’m a fan of companies that pose as one thing, but a closer look at their strategy illustrates that they can operate in multiple capacities. Managing what I refer to as a costume strategy is a powerful tool that anyone can apply to their business to stay relevant, diversify revenue …